WhatsApp : Redefining communication & business

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in General

Introduction: 


In 2023, even a toddler is aware of this revolutionary social messaging  mobile application which makes a smartphone incomplete without its presence. Let me present you all with an interesting picture of WhatsApp.



How did it all begin ?


While the regular SMS packs were still popular in 2009, the arrival of this messaging application sort of created waves for telecom operators globally. With the smartphone market picking up pace, WhatsApp overnight became more than popular. Every neighbour, every laundry man was like "Are you on WhatsApp?" - Such was its popularity and potential.

  • Launched in November 2009, the founders were two amazing software programmers named Brian Acton & Jan Koum.
  • Initially launched for iOS, soon it made its way  to the Android market.
  • In 2014, Meta (erstwhile Facebook) acquired WhatsApp.
  • India today has 400 million active WhatsApp users and is the biggest market (97 % )followed by Brazil.


Advantages of WhatsApp : 


  • WhatsApp is a free mobile multimedia messaging application that uses wifi / mobile data. So all you only need is a data pack/hotspot or Wifi :)
  • Works well even on slow mobile networks.
  • Safe & secure platform. Encrypted data.
  • Make audio & video calls for free.
  • Free unlimited messages can be shared, sent. 
  • Photos, live location, documents and status feature.
  • You can even pay and buy tickets with WhatsApp.
  • Save on your regular mobile plans.


Advantages of WhatsApp Business : 


  • Launched in 2018.
  • Aims to enhance brands and businesses .
  • 80 % of the catalogs are shared via WhatsApp business and the messages are read within five minutes.
  • In 2022 alone, 900 million USD worth business was generated due to Business on WhatsApp.
  • Customised products.
  • Helps you cater to the target audience.
  • A personal connection with your customers gets established.
  • Enhances marketing experience.
  • Saves time.
  • Automate answering messages.


Conclusion : 


WhatsApp has opened new avenues for entrepreneurs and startups so much so that they now save precious time to verbally explain their product. An ultimate messaging and business tool which you can integrate to make your client or family interaction far more smooth. 

Hope this forum inculcates some enthusiasm amongst you all. 

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